Lella Vignelli: "Our basic concept was to transform the watch into a weightless object. To achieve this effect, we designed a frame that covers the case and expands the glass of the face into a subtly colored interchangeable ‘halo’."
“if you do it right, it will last for ever”
Massimo Vignelli: "I like design to be semantically correct, syntactically consistent, and pragmatically understandable. I like it to be visually powerful, intellectually elegant, and above all timeless."